According to NAMLE., the National Association for Media Literacy Education:  "Media literacy is the ability to ACCESS, ANALYZE, EVALUATE, CREATE, and ACT using all forms of communication. In its simplest terms, media literacy builds upon the foundation of traditional literacy and offers new forms of reading and writing. Media literacy empowers people to be critical thinkers and makers, effective communicators and active citizens."

Following are the core principles of Media Literacy Education in the U.S.


Media Literacy:


  • Requires active inquiry and critical thinking about the messages we receive and create.​​

  • Expands the concept of literacy (i.e., reading and writing) to include all forms of media.

  • Builds and reinforces skills for learners of all ages. Like print literacy, those skills necessitate integrated, interactive, and repeated practice.

  • Develops informed, reflective and engaged participants essential for a democratic society.

  • Recognizes that media are a part of culture and function as agents of socialization.

  • Affirms that people use their individual skills, beliefs and experiences to construct their own meanings from media messages.

Media Literacy Guide

What's The Difference Between Digital Literacy and Media Literacy??

Digital Literacy is more than technological know-how. It includes a wide variety of ethical, social, and reflective practices that are embedded in work, learning, leisure, and daily life.*


Media Literacy is knowing how to critically evaluate and creatively produce media messages.


We believe in delivering Media Literacy to students upon a strong foundation of Digital Citizenship and Information Literacy skills. That way the entirety of Digital Literacy (what we call Cyber Civics) makes sense to students!

Go-To Resources for Media Literacy

  • Media Literacy Now, the leading national advocacy organization for media literacy and digital citizenship education policy.

  • Media Education Lab at the University of Rhode Island, founded by Renee Hobbes, a pioneer in the media education field.

  • Media Smarts, Canada's Centre for Digital and Media Literacy.

The New Media Literacies

The New Media Literacies (Jenkins et al, 2007) are skills that build upon the foundation of traditional literacy, research skills, technical skills and critical analysis. They include:

  • Play

  • Collective Intelligence​

  • Performance

  • Judgment​

  • Simulation

  • Transmedia

  • Navigation​

  • Appropriation

  • Networking​

  • Multitasking

  • Negotiation

  • Distributed Cognition

  • Visualization​

-Project New Media Literacies


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Do you know about our award-winning in-school and at-home digital literacy curriculum?



Got digital kids? Then "Raising Humans in a Digital World: Helping Kids Build a Healthy Relationship with Technology" is for you!

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Guess what? The Cyber Civics curriculum is now available for parents to teach at home too!


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