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TikTok—originally—owned by Chinese company Bytedance experienced a 180% growth during COVID-19. Originally mainly used to create short dance, lip-sync, comedy, and talent videos, today there are all sorts of videos on TikTok. Some young people use it to advocate for issues and causes, while others participate in TikTok Challenges! Available in over 150 countries, TikTok has over 1.4 billion monthly active users and is projected to reach 1.8 billion by the end of 2023. Be sure to see: TikTok and Online Safety: What Parents Should Know.

Image by Solen Feyissa


TikTok 101

  • Users must be at least 13 years old to open an account. However, TikTok doesn’t use any age verification tools when new users sign up. That means, if your child signs up for a new account without your knowledge, they’ll have access to all content without restriction.

  • While much of the content on TikTok is harmless and fun, there is a lot of inappropriate content on the app. Not all videos are PG and many songs have explicit lyrics. 

  • Previously, all TikTok accounts defaulted to a “public” setting no matter the age of the user, leaving your child open to DM’s and interactions from strangers. Now, TikTok accounts for users aged 13-15 will default to “private.” Also, videos created by users under 16 years of age are restricted by default for download unless the settings are changed. 


  • Even if a user has a private account, they can watch any other video and follow others with public accounts.


  • The app allows for private information to be easily shared both inside and outside the app (and encourages users to link to other social platforms). Many young children who don't know better share phone numbers and other personal info within the app.

  • The TikTok Shop is a feature within the TikTok app that allows users to discover and purchase products directly from the platform. It offers a wide range of merchandise, from fashion and beauty products to gadgets and accessories, often featuring items promoted by popular creators or brands. Parents should be aware that their children may encounter advertisements or sponsored content while browsing the TikTok Shop, and it's important to discuss online shopping safety with them, including being cautious about sharing personal information and verifying the legitimacy of sellers before making purchases.



       Click here to view updated Statistics.

Safety First!


TikTok has excellent safety feature called Family Pairing! To enable it: Go to your Profile page > Tap on three dots icon at the top right corner > Tap on Digital Wellbeing > Tap on Family Pairing. TikTok will ask, “Who is using this TikTok account?”. There will be two options 'Parent' and 'Teen'. Select Parent and tap on 'Continue'.


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TikTok and Media Literacy? Heck Yeah!!!

TikTok partnered with the National Association for Media Literacy Education (NAMLE) to develop this "Be Informed" series to help youth know what to do when and if they encounter misinformation online, we HIGHLY recommend you watch and share these with your kids:


Question the Source

Question the Graphics

Question Your Bias

When to Share vs When to Report

Fact vs Opinion


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Check out "Raising Humans in a Digital World: Helping Kids Build a Healthy Relationship with Technology" by founder Diana Graber


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