[This post was updated July 3 2018]
Influencer marketing has grown at an incredible rate over the last year, especially among teens. This has resulted in the birth one of the 21st century’s newest breed of celebrity: The YouTube Star.
For those who don’t know, influencers are individuals who have a significant impact or influence on a social media platform, and brands partner with these influencers to promote their product or service.
Recent consumer insights reveal that 70% of teenage YouTube subscribers favor influencer opinions over traditional celebrity endorsements, causing a monumental shift in the way the
highly-sought after youth consumer is being marketed to.
Even the White House recognizes the power of these influencers. In 2014, U.S. President Barack Obama met with a super group of prominent digital influencers to discuss ways the White House could do a better job reaching the YouTube generation.
Imagine if this influential group collectively reached out to their combined 35 million+ subscribers and 300 million monthly views to share messages for social good!?
While fame and fortune are exciting and admirable for top tier online celebs, many are recognizing that one great way to celebrate their success is to give back to the people who have that helped them get where they are today.
This is a great thing, but there is a catch. Until YouTube's app for kids gains traction, the original YouTube channel is still a major draw for kids. If you really want to know what social media is and how it's being used today, look to the young people in your life! If they "love" social media (and YouTube stars), watch our Cyberwise video, "What Kids Are Really Doing Online" on our YouTube Channel and get more great tips in our free Social Media Learning Hub here.
With that in mind, below is a look at five prominent YouTube stars who are using their fame to help charities raise money and awareness for social causes, with a few flag mentions for parents of younger kids.
PEWDIEPIE - Pop Culture Infl